The Emerging Technology Conference brings together industry leaders, founders, researchers and investors all dedicated to advancing technology and life sciences across the Roanoke-Blacksburg region.

Let’s get down to the basics first. The Emerging Technology Conference is lighting up November 19-20, 2026, at Hotel Roanoke, featuring insightful keynotes from Ken Gall and Nigel Thurlow. Still need tickets? Register here.

Here is your insider’s guide on how to get here, where to stay, and how to have a good time while you’re in town.

How Should I Get to Roanoke?

If you are flying into Roanoke, aim for the Roanoke-Blacksburg Regional Airport (ROA). It sits just 5 miles away from the venue, making your transfer quick and easy. The Hotel Roanoke also offers a complimentary shuttle from the airport.

Traveling from the Northeast Corridor? Amtrak’s Northeast Regional offers a seamless route directly into downtown Roanoke from D.C., Baltimore, Philadelphia, New York and Boston.

For those driving in via I-81, take Exit 143 to I-581 South, head off at Exit 5, and follow the signs straight to the main entrance on Shenandoah Ave. Since the drive can be a bit long depending on your starting point, be sure to weigh your best travel options.

Where Should I Stay?

The most convenient place to stay is right at Hotel Roanoke. Because it serves as our event venue, you can head straight to your sessions without worrying about a long commute or parking struggles.

You can lock in your stay through our ETC discounted room block. Check-in is at 4 p.m. and check-out is at 11 a.m. Rooms are filling up fast so be sure to reserve your room before November 13th!

Where Should I Park?                                                                                                              

If you plan to drive, on-site self-parking is available at the venue. The first 30 minutes are free, followed by rates of $8 for up to 2 hours, $14 for the full day or $20 overnight. There is a complimentary shuttle running regularly from the lot to the front entrance.

Valet service is also available for $22 per day or $30 overnight. If you arrive by train or stay downtown, you can easily walk to Hotel Roanoke and skip the car. There is also a parking garage known as the Tower Garage, connected by a pedestrian footbridge to Hotel Roanoke.

Where Should I Eat and Drink?

Roanoke features a vibrant dining scene with local favorites like Lucky, Frankie Rowland’s Steakhouse, Billy’s, and Alexander’s.

If you prefer to stay on-site at Hotel Roanoke, you will find excellent food and drink spots like The Regency Room, The Pine Room, and the 1882 Lobby Bar just steps from your room. Be sure to check out Roanoke’s favorite spots.

What Should I Do in Roanoke?

Between conference sessions, take some time to explore everything Roanoke has to offer. You can take a walk across the hotel’s pedestrian bridge into Historic Downtown Roanoke to browse Market Square and local art shops. You can also visit local cultural hubs like Center in the Square and the Taubman Museum of Art, which is just a short walk away.

For a scenic break, take a quick drive up to the iconic Mill Mountain Star to enjoy breathtaking views of the Blue Ridge region. The VBR Savings Pass is also a great resource to visit local attractions at a discounted rate. We look forward to welcoming you to Roanoke for an engaging two days of networking and learning.

Here’s Your Checklist

Let’s hit a quick packing list before we close this out.

• Bring layers. The temperatures vary in Virginia.
• Book your flights, hotel block, and all other tickets you need well in advance.
• Make sure you’re registered for the event.
• Familiarize yourself with the ETC schedule and speaker directory.

Once you’ve checked everything off your list, sit back, relax, and get ready for a great conference. See you soon in our mountain metro tech hub.